The Unicorn Perspective

#58 - Shay Rowbottom: What Does The Future Hold For Social Media?

November 19, 2020 Maxwell Finn
The Unicorn Perspective
#58 - Shay Rowbottom: What Does The Future Hold For Social Media?
Show Notes

This week on The Unicorn Perspective I sit down with Shay Robottom, LinkedIn influencer and digital marketing entrepreneur. We talk about social media platforms and how they are growing and changing along with our society, as well as the benefits and downfalls of censorship. Shay also talks about victim mentality and how being shamed in our childhoods causes an inability to change our minds and express new beliefs as adults.

About the guest
Shay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business.

“I believe there’s still few people in the world who truly understand social media video marketing and the logic behind it.” -Shay Rowbottom.

Through her unique background working in video licensing, Shay cultivated a specific, but rare, expertise on how and why something is destined to go viral. Her first agency specialized in curating, licensing, editing, and distributing custom video clips, tailored to her client’s audience, and her clients were among the highest performing blogs on Facebook.

Throughout the three years Shay worked on Facebook, she had amassed billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform, and at her peak she was averaging over 1 Billion views per month on Facebook for her clients.

This led to doing marketing for product companies as well, and utilizing the blog owner’s followings to post more direct ads on consumer products. Her team would then take the data accumulated from organic video content, and run retargeting campaigns through Facebook ads manager, reaching the right buyers and increasing sales for the product companies.

In May of 2018, Shay decided to take everything she’d learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time.

What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content. She quickly realized the opportunity on LinkedIn for organic growth was incomparable to other platforms, and within 6 months of creating videos consistently for her page, had grown to over 25,000+ followers and generated over 2 Million video views on LinkedIn.

It was around that time she decided to call it quits at her first agency. She sold her shares and pivoted completely, to found a new video marketing agency, specializing in helping business owners attract their target market and close more deals through the use of organic video content, specifically on the LinkedIn platform.

You can follow Shay’s company page on LinkedIn for free video marketing tips weekly:

What you’ll learn

  • How social media works like a democracy
  • Why providing quality content works better than a sales pitch
  • The reason why we have a hard time admitting we are wrong or expressing new opinions as adults
  • How censorship can disempower social media users